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Provisioned Concurrency is still the most over-bought Lambda knob. July 2026: INIT billed since Aug 2025, SnapStart runtimes, ~$54/mo illustrative PC baseline math, Power Tuning before you buy warm capacity.
"We'll just have our developers manage AWS" still hides a $635k–$1M DIY ops band for 24/7 coverage. July 2026 TCO: staffing, tooling, GenAI ops, and Support plan choices (Business Support+ / Enterprise).
Beyond Reserved Instances — practical FinOps and AWS cost optimization strategies to reduce your AWS bill by 20-40% without sacrificing performance or reliability.